The science behind emotional surges – and how to stop getting dragged along for the ride.
The Zeigarnik Effect
Unfinished tasks cling to your brain – until you give them somewhere to land.
The Contrast Effect
The Contrast Effect shapes how you feel, decide, and react – often without you realising it.
The Liking Principle
Being genuinely warm, relatable, and curious can open doors that logic alone often can’t.
Cognitive Load Theory
You’re not forgetful, disorganised, or broken – your brain might just be full.
The Reciprocity Principle
The instinct to return what we’re given is human, powerful, and often quietly contagious.
Emotional Contagion
You pick up other people’s moods faster than you think – and you can learn to steer them too..